![]() Perhaps using half-and-half is a good compromise? While the flavor of the tea was even better than the version I made with whole milk, it felt too decadent. I tried a version of the bubble tea with heavy cream. I prefer using whole milk the most because the rich flavor makes the beverage tastier overall. WHAT KIND OF MILK DO YOU USE? CAN THIS BE DAIRY FREE? Instead, use a slotted spoon to remove the pearls from the saucepan, and leave any excess pearls in the saucepan. ![]() In other words, don’t drain the hot water once you are done cooking the pearls. However, if you leave the pearls in their cooking water, the pearls retain their soft texture for a longer time. The pearls stiffen as they cool, so they do not keep well overnight. One important thing to note about these quick-cooking tapioca pearls is that you should only cook as many as you need. (For reference, slower cooking tapioca pearls can take up to an hour to cook.) You can find these tapioca pearls in Asian supermarkets or on Amazon. I like that these pearls cook quickly, but the texture could be better. I typically use this brand of tapioca pearls, which cooks in about 5 minutes. WHAT KIND OF TAPIOCA PEARLS DO YOU USE FOR BUBBLE TEA RECIPE? Another tea blend I recommend is equal parts Assam and Ceylon tea leaves. I used Numi’s Chinese Breakfast Tea for the recipe, but any strong tea will work. Because you will water down the tea with milk and ice cubes, you want a strong tasting tea that will retain its flavor. The best kinds of tea to use are those that have a robust flavor, such as black or jasmine tea. The good thing is that you can make bubble tea at home easily! In this bubble tea recipe, all you really need is tea, tapioca pearls, milk, and a sweetener. While I enjoy drinking bubble tea, I don’t particularly like the ones sold in the teahouse chains because they contain too much sugar. (You can read more about the history of bubble tea here). Bubble tea comes in many flavors: plain tea flavors such as black or jasmine tea fruit flavors such as strawberry or honeydew and even taro, which is a root vegetable commonly used in Asian dishes. Originating from Taiwan, bubble tea (波霸奶茶/珍珠奶茶) usually consists of sweetened tea with milk and the characteristic chewy tapioca balls, also known as boba (波霸). The challenge ahead is to continue to innovate as the bubble tea market would likely consolidate in the years to come.Bubble tea is one of my favorite things to sip on during the summer. The case describes innovations in menu additions, retail format, and service model that have kept the Gong Cha brand popular in a competitive market. ![]() In 2022, five years after the relaunch, the bubble tea market seemed to continue attracting new entrants, with over 60 brands operating in Singapore. The COVID-19 crisis in 2020-21 was another shock that the franchise had to adapt to, especially during a two-month lockdown period. In addition, he had to find new locations in an increasingly competitive market in which mall owners were now allowing multiple bubble tea brands to operate in the same mall. Kang Puay Seng, the new franchisee, had the advantage of a large loyal customer base waiting for Gong Cha's return, but also faced the challenge of balancing the expectations of the existing base of Gong Cha loyalists with the changes occurring in the fast-changing bubble tea market. This was seven months after its 80 outlets were converted, within a week, into a new chain named LiHO TEA by the former Gong Cha franchisee. The case describes the relaunch of the popular bubble tea franchise Gong Cha in Singapore in December 2017.
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